District Policies – Jefferson County School District R-1

Book:
District Policies – Jefferson County School District R-1

Section:
K: School-Community-Home Relations

Title:
Advertising in Schools/Revenue Enhancement

Number:
KHB

Status:
Active

Legal:

Adopted:
06/26/1997

Last Revised:
02/11/2008

Last Reviewed:
02/11/2008
Policy Detail
Revenue enhancement through a variety of districtwide and district approved marketing activities, including but not limited to advertising, corporate sponsorship, signage, etc., is a district-approved venture. These opportunities are subject to certain restrictions in keeping with the contemporary standards of good taste. Such advertising will seek to model and promote positive values for the students of the Jefferson County School District. Preferred advertising includes messages that encourage student achievement and the establishment of high standards of personal conduct.

All sponsorship contracts will allow the district to terminate the contract at least on an annual basis if it is determined that it will have an adverse impact on implementation of curriculum or the educational experience of students.

The revenue derived will:
  1. Enhance student achievement
  2. Assist in the maintenance of existing district athletics and activity programs
  3. Provide scholarships for students participating in athletic, academic and activity programs who demonstrate financial need and merit
  4. Enhance student nutrition through support of the district Food Service program.

Individual school may not enter into any advertising or sponsorship agreements which involve signage in the school building without prior approval of the director of Purchasing.

When seeking districtwide revenue enhancements, there will be no interference with current/school district advertising and marketing programs (i.e. cafeteria contracts with food providers or sponsorship programs).

The following restrictions will be in place when seeking revenue enhancement. Revenue enhancement activities will not:
  1. Promote hostility, disorder or violence
  2. Attack ethnic, racial or religious groups
  3. Discriminate, demean, harass or ridicule any person or group of persons on the basis of gender
  4. Be libelous
  5. Inhibit the functioning of the school and/or school district
  6. Override the school/school district identity
  7. Promote, favor or oppose the candidacy of any candidate for election, adoption of any bond/budget issues or any public question submitted at any general, county, municipal or school election
  8. Be obscene or pornographic as defined by prevailing community standards throughout the district
  9. Promote the use of drugs, alcohol, tobacco, firearms or certain products that create community concerns
  10. Promote any religious or political organization
  11. Use any district or school logo without prior approval

Use of school bulletin boards and the school's webpage remain the province of the principal but material posted is subject to the same guidelines as listed for advertisers. School-related organizations (including but not limited to PTA, PTO, Accountability Committee) may, with the Principal’s permission, use the bulletin boards to disseminate information such as membership, activities, schedules and events.

Appropriate opportunities for these marketing activities include but are not limited to:
  1. Fixed signage
  2. Banners
  3. District-level publications
  4. Television and radio broadcasts
  5. Athletic facilities
  6. District level projects
  7. Expanded usage of facilities beyond traditional use (i.e. concerts, rallies, etc.)
  8. Interior and exterior of a specific number of district buses. All bus advertising must be pre-approved by the district. Maintenance for advertising on these buses will be paid out of revenue received for advertising/sponsorship.
  9. Individual school publications (when not in conflict with current contracts).
  10. Posting of participating sponsors on district or school webpages.

Advertising will not be allowed in classrooms and corporate-sponsored curriculum materials are subject to the requirements of the following policies:


CROSS REFERENCE:

DJG, Vendor Relations
IGA, Curriculum Development
IGB/IGB-R, Curriculum Research Council
IJ/IJ-R, Instructional Resources and Materials Selection and Adoption
KCD/KCD-R, Public Gifts/Donations